When you create an “a-ha moment” in the mind of your prospect, you remove barriers. They move from skepticism to interest, making it easier for you to move them from interest to conversion.
Studies have found that landing pages with Explainer Videos get an 88% increase in time on site and, more importantly, an 80% increase in conversion.
An Explainer Video is useful just about everywhere. On your website as an always-on pitch machine. Center stage in your email blasts. Part of the perfect sales presentation. Beside your booth at trade shows, and more. It’s a versatile asset designed for high mileage.
It’s for organizations with a product, service, idea, or cause that’s complex or confusing. After all, people will not buy what they don’t understand. Explainer Videos marry beauty with simplicity to create clarity.
And people love clarity.