These are not just short videos you post on social media. A common mistake is taking a video you produced for something else and simply putting it on social. Social Video Ads are videos tailored to each social platform and supported with paid placements in order to deliver very specific results.
Brands or nonprofits who have a particular target audience they need to reach as well as clearly defined goals. Social Video Ads are also a good fit if you need to measure ROI and track effectiveness.