We’ve all seen testimonial videos. The emphasis here is on the storytelling part. Even the most flattering endorsement can be made more compelling by being turned into a story. It’s the difference between an infomercial and a documentary.
You. It’s hard to imagine a company or organization that couldn’t benefit from a Storytelling Testimonial Video. Social proof is a powerful thing. When prospects are in the consideration phase, seeing someone with a similar problem experience success can go a long way in convincing them to take the next step.