Marketing your company or cause at a trade show is a big investment. There’s the booth itself, but then there’s the time, attention, and energy drain on your team. However, if you do it right, it can turn into a big payoff. And video can be one of the best ways to supercharge your display booth.
With so many possible goals, how do you leverage video in a smart way? We recommend thinking about video for your trade show booth in three categories.