A short video (typically under 5 minutes) that uses very basic visuals and well-crafted narration to boil down the main points of your white paper. A Video White Paper presents the key insights so that even if the viewer doesn’t have time to get into every detail, they get the most critical learnings.
You’ve invested a lot in researching, writing, vetting, and publishing your white paper content. Now you need to get the most out of it. Video White Papers can help shore up the biggest weakness of your thought leadership strategy: people being too busy to read in-depth research. Not only do Video White Papers make your message visual, they also quickly deliver your insights to people who only have enough time to skim.